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Let’s say you’re a politician, and you have a policy you want to push to the public. How do you get the backing? You turn to semantics. Do you call it a bail-out or a rescue plan? Invasion of privacy or the Patriot Act? A War on Terror or an invasion of a country [...]

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The economic crisis currently facing the nation has caused a flurry of political action.  From McCain “suspending” his campaign to massive bailouts, the response has been immediate and serious.   Even though the $700 billion bailout for Wall Street was rejected by the House of Representatives, which would have been the largest US government [...]

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Results from the retort experiments for oil shale (OS) samples. Click to enlarge. Credit: ACS Researchers in Canada and Turkey have developed a new process that could lead to the more economical production of oil shale with increased yield. In laboratory-scale experiments, the researchers added inexpensive iron powder to four different types of oil [...]

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Tapping social media to engage consumers as well as facilitate viral marketing has the potential to generate significant results for marketers.   Not only can this drive greater brand impact but it can significantly increase reach to a receptive audience at little, if any, incremental cost.     Today, more and more marketers are trying [...]

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For years now, vegans have touted the benefits of eating no meat. While there are benefits to only eating vegetables and fruits, my wife and I are not totally committed to going vegan quite yet. However, for Our Green Year , we have taken the initiative to only eat bison, elk or anything else [...]

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